Services

We help you know what content will move an audience to action, so you can save time and put your budget behind the content that matters

Neuro Marketing Labs provide deep actionable insights into how your audience emotionally responds to your brand, messaging, and products. The advantage of knowing how your customers feel about your marketing efforts, and what content they find more engaging.

It also enables us to assist you in testing your content before it goes live, to make adjustments and improvements to ensure what you put out there packs a punch and performs optimally. To pick the hits beforehand.

We aim to simplify the lingo and to focus on practical advice marketers need to get their ideas to work. By using neuromarketing we find more cost-effective ways to deliver neuroscientific insights to a broader marketing audience so that more companies, agencies, and marketers have access to it.

In-depth

customer insights

EEG Headsets

Have you done the customer research and built out your customer personas and audiences? Now you can test to see how your customers feel about your product, service or brand. What they think about your marketing, whether it is engaging and what they are paying attention to. We use neuroscience to reveal subconscious consumer emotions and decision-making processes. We study brain- and biometric responses, to understand and shape how customers feel, think, and act.

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We measure the following emotions:

INTEREST
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ENGAGEMENT
EXCITEMENT
FOCUS
RELAXATION
STRESS
The electroencephalography (EEG) sensor has become a prominent sensor in the study of brain activity. Its applications extend from research studies to medical applications and allows us to measure emotional responses to your marketing efforts.
Cutting edge

technology

Heat Mapping

Heat Maps

What is grabbing attention?

Eye-tracking AI solution to test visual stimuli - images and video. Used to test assets like ads, digital and physical design and websites, and instantly predict customer attention.

Attention heatmaps show which elements in your design are most likely to be noticed by your users. These heatmaps show eye movement data and not clicks like mouse tracking heatmaps. It reveals the most dominant focal point - the part that stands out the most. You can see the distribution of attention. The red and yellow colors indicate which areas get more attention.

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5 Critical Questions

We run focus maps on your existing website home or landing pages to make sure the design answers these five critical questions:
  • Is the key element in your design the most dominant focal point in the heatmap?
  • Determine the order of importance of elements in your design. Does it correspond to the heatmap hotspots?
  • Is the ratio of text and image working?
  • Is there enough white space?
  • Is the content too long, image sizing right?

Focus Maps

Get the right parts noticed
Focus maps show which parts of your design are noticed or missed by the viewer within the first 3-5 seconds. If a user cannot find what they are looking for within seconds, you will lose them.

We run focus maps on your existing website home or landing pages to make sure the design answers these three critical questions:

What is your product or service?

Why should I care about it?

Where should the user go next?

Clarity

Is it easy to understand?
Cluttered design makes it difficult for important elements to stand out and to understand the main message. Clarity score shows how clear or cluttered the design is for a new user. It takes into account various aspects of your design - the amount of text, text size, and text contrast, color saturation, number of images, and their size. These ranges vary depending on the content type.

Innovative

tools

Eye Tracking

Eye tracking allows you to see things from the perspective of consumers. It accurately reveals what grabs attention, what influences purchase behavior, and how consumers engage with your product.

advanced tools for

accurate insights

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Interested in converting better?

Find out how the technology can help you in your marketing and branding efforts before you launch your next campaign.

schedule a call
Eyes are not only the window to the soul, but they’re also the gateway to knowledge about how people gather information and what influences their actions and decisions. Today’s modern eye tracking technology allows us to gather an unrivaled amount of insight into the human mind. Eye tracking is the process of measuring eye movements to determine where a person is looking, what they are looking at, and for how long their gaze is in a particular spot. Because our eyes are one of the primary tools we use for decision making and learning, it is commonly used by researchers and businesses looking to study human behavior because it’s the only way to accurately and objectively measure and understand visual attention.

Insights

  • What emotion is triggered by your brand, promotion or campaign?
  • How do your consumers really feel about your brand and marketing efforts?
  • How desirable is your product?
  • Is the attention of your content in the right place?
  • Where do they focus and what is not working and what should be left out?
  • Are the important parts being noticed?
  • How easy is it to understand your content? How clear is the messaging? 
  • Which ad is most effective?
  • Is your sales pitch effective? Where do listeners disengage?